http://www.thenexgengroup.com/resources/203/Understanding%20the%20Generations%20at%20Work.pdf
The Builders (born between early 1900s - mid 1940s)
- Pioneers, bold, challenge boundaries.
- Worship heroes (Winston Churchill, Gandhi, Superman) who reflect self-discipline, fierce courage and deep patriotism.
- Stoic sense of duty, thrift, hardworking.
- Likes things done "properly"
- Tend to like measuring output, cutting costs and benchmarking productivity.
- Lesser emphasis on rights, needs and feelings of individuals.
- Optimistic
- Believes that anything is possible if dream big enough and work hard enough.
- Challenges conservative values and tradition.
- Dominant, brand conscious, competitive.
- Distrustful
- Concept of "family" changed dramtically.
- Known as Latchkey Kids.
- Feels overlooked and sidelined.
- Exhibits high degree of pragmatism, self reliance, flexibility and scepticism.
- Values friendship over family
- Likes working in team-based, loosely organised and relationship-driven environments.
- Strong sense of self esteem, empowerment and confidence.
- Questions authority.
- Sees a good job as a right rather than a privilege.
- Views "career" as a long resume-building experience.
- High levels of ambition.
- Tech-savvy, innovative and highly educated.
Can you relate to any of the above? :)
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