All the great and inspiring leaders and organizations in the world, they all think, act and communicate the exact same way, and it's the complete opposite to everyone else.
Watch this video to learn more about "The Golden Circle" of why, how and what.
Here are some good quotes taken from the video.
Very few organizations know why they do what they do. Any by why I don't mean profit, it's a result. By why I mean what's your purpose, what's your cause, what's your belief. Why does your organization exist. Why do you get out of bed every morning? And why should anyone care?
Everything we do, we believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make good computers. Want to buy one?
People don't buy what you do. People buy why you do it.
The goal is not to do business with everybody who needs what you have.The goal is to do business with people who believe what you believe.
It's all grounded in the tenants of biology, not psychology. If you look at the cross section of our brain from the top down, what you see is the human brain is broken into 3 major components that perfectly matches "The Golden Circle". Our neo-cortex corresponds with the what level (rasional, analytical, language). The middle two sections make up our limbic brains, and our limbic brains are responsible for all our feelings (trust, loyalty, human behaviour, decision making) and has no capacity for language.
The goal is not to hire people who need a job, it's to hire people who believe what you believe.
For the proof that Langley was motivated by the wrong thing, the day the Wright Brothers took flight, he quit.
And if you talk about what you believe, you'll attract those who believe what you believe.
The first 2.5% of our population are our innovators. The next 13.5% of our population are our early adopters. The next 34% are our early majority, followed by 34% of the late majority, and 16% who are laggards.
In the summer of 1963, 250,000 people showed up in the Mall of Washington to hear Dr King speak. They sent out no invitations, and there was no website to check the date. How did you do that? Well, Dr King was not the only man in America who's a great orator. He was not the only man in America who suffered in a piece of the rights in America. In fact, some of his ideas were bad. But he had a gift. He didn't go around telling people what needed to be changed in America. He went and told people about his belief. And people who believed what he believed took his cause and made it their own, and they told people...How many people showed up for him? Zero. They showed up for themselves. It is what they believed...By the way, he gave a "I Have A Dream" speech, and not a "I Have A Plan" speech.
We follow those who lead not because we have to, but because we want to. We follow those who lead, not for them, but for ourselves. And it's those who start with WHY that have the ability to inspire those around them, will find others who inspire them.
Remember, the purpose should not be to make profit. Profit is always the result of the purpose.
Do you know why you do the things you do? Do you know what is your purpose?
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