Selling and Promotion

Many people have the tendency of mistaking promoting their value for blowing their own trumpet. When others praise them for something good they have done, the most common response given is, "Nah...I'm just normal lah...(with a shy look)". Honestly, I have also been guilty at times for doing so.

But imagine if you were to praise a customer service officer for something good they had done, and the person replied, "Nah...we're just normal lah...(with a shy look)", what would you think?

My point here is that, while it's important to stay humble all the time, we must also know how to accept praise and be proud of the good qualities that we have. All you need is just to say, "Thank you. I'll take that as a compliment and encouragement to improve further."

Why exactly do we have to change and adopt this new behaviour? Here are some of the perspective offered in this book:

Rich people are willing to promote themselves and their value. Poor people think negatively about selling and promotion.

Resenting promotion is one of the greatest obstacles to success. People who have issues with selling and promotion are usually broke.

People have a problem with promotion or sales for several reasons. First, you may have had a bad experience in the past with people promoting to you inappropriately. Second, you may have had a disempowering experience when you tried to sell something to someone and that person totally rejected you. Third, you issue might come from past parental programming, where many were told that it's impolite to "toot your own horn". Finally, some people feel that if others want what they have, those people should somehow find and come to them.

There's a huge difference between a best-selling author and a best-writing author. One pays a lot more than the other.

Rich people are usually leaders, and all great leaders are great promoters. They are adept at selling, inspiring, and motivating people to buy into their vision.

The critical point isn't whether you like to promote or not, it is why you're promoting. Do you really believe in the product or service you're offering? Do you really believe that what you have will be of benefit to whomever you're promoting it to?

People who have a problem with promotion don't fully believe in their product or don't fully believe in themselves. If you believe that what you have to offer can truly assist people, it's your duty to let as many people as possible know about it.

It's a matter of perspective. One leads you to wealth. One leads you to obscurity. Choose whichever serves you better  :)